Even the best CRM system is only as valuable as the data that goes in it, making user adoption a top consideration in any CRM initiative. But if user adoption is only considered after system selection, it may be too late. The specific requirements of each of a CRM system's diverse user groups must be considered from the outset and used to guide the selection of a CRM system that will best satisfy user needs.
Among all CRM user groups, the sales organization is often the most important--and challenging--to win over. So how can a company ensure selection of a CRM system that will be embraced by sales users? This white paper provides core principles companies can use to help them select a CRM system that each sales user feels was built just for them.
