As the shepherds of corporate data, IT provides business units access to critical information that molds the future. With insight from business systems, decisions are made and courses are set. However, what if only half the picture is being examined?
With business units demanding more access to corporate data, IT is pressured to deliver. Yet current business intelligence (BI) and data warehouse systems only examine specific quantifiable data. Equally important (yet hard to analyze) qualitative data is quietly passed by. This treasure chest of information includes comments on forms, email communication, blog posts, and other text-based data. When companies overlook unstructured information, business decisions are made with limited knowledge.
How can IT provide departments insight hidden in text? How can your BI and data warehouse investments leverage unstructured data?
Designed to overcome these obstacles, unstructured data analysis solutions are providing business units new levels of insight without taxing IT. This white paper from Business Objects, an SAP company, explores the growth trend of unstructured data and examines the many benefits of unstructured data analysis.
