The Metro Atlanta YMCA is constantly striving to strengthen kids, families and communities. To create programs with the highest possible impact and increase member engagement, the YMCA's marketing function needed a better way to identify and predict the needs of its members. In an attempt to tailor and more effectively promote its programs, the YMCA tried comparing income statements and budgets with the member database to summarize trends, create marketing strategies, and predict outcomes. Employees and volunteers spent valuable time pulling pivot tables from Excel spreadsheets, buying mail lists, and experimenting with direct mail campaigns. It was a complicated, time and resource consuming process.
The YMCA then turned to Birst for a new set of Business intelligence (BI) tools. Birst delivered with features that included automated dashboards and adhoc reporting at a fair and reasonable price. Read on to learn the benefits YMCA experienced when they switched to Birst, which include:
- Improved ability to identify and create programs that meet member's needs
- Deeper engagement with member households
- Greater alignment between the organization's mission, program design, and marketing activities
